Quality content is the key to successful marketing and recruitment, so make sure you hire the best technology writers to do the job.
The benefits of Mechatronica&Machinebouw content services
By hiring Mechatronica&Machinebouw to generate your Dutch or English content, you kill two birds with one stone. You generate top-quality pieces for your newsletters, website, and social media and receive instant exposure through our established media ecosystem for the high-tech industry.
Central is that we help you to stand out. That is a challenge in the high-tech market.
In-depth with the right tone of voice
Staying visible is an even greater task. Mechatronica&Machinebouw can help you craft a creative campaign to catch – and keep – the attention of customers and talented engineers.
To do that, in-depth content with the right tone of voice is crucial. Engineers aren’t interested in overblown claims and marketing blah-blah. They want informative content that speaks the language of their field. That’s exactly where we excel. Mechatronica&Machinebouws’ editors have spent two decades writing for the high tech industry – we are fluent in its many dialects and skilled in communicating a content-rich message.
That experience has also taught us that repeated exposure is crucial. It takes discipline and skill to craft quality content on a regular basis, and we’re happy to help you there. After all, publishing is our core business.
Coverage, flexibility and exposure
There are several benefits to hiring the Mechatronica&Machinebouw team. The first is coverage: we’ll write your articles and press releases, turn them into accompanying items for your websites and social media channels. The second is flexibility: if you’d rather write your own content, no problem. We’re happy to guide you through your creative process and advise you on how to reach your goals. And then there’s exposure: we’ll edit your content to Mechatronica&Machinebouw’ house style and publish it on our website at no extra charge, giving you instant visibility in our widely read high-tech information portal.
Content creation examples
To give you an idea about the content we can create, we’ve listed some sample items and their estimated time requirements below.
News item – 1 to 8 hours
Short news item – A short piece (typically 100-200 words). Examples include a change-of-address notice, announcing a new branch office or welcoming a prominent new staff member (1 to 2 hours).
News item – You brief our editor by phone or in person, and then we write an in-depth news item that typically fits onto a single page (600 words). Examples include announcing an acquisition or partnership and introducing a new product or service (4 to 6 hours).
Press release – We adapt your news item for use as a press release and send it to targeted regional, national or global media outlets. We maintain a large database of suitable press contacts (1 to 2 hours extra work).
Interview or background story – 16 to 24 hours
Our editor conducts the interview, turns it into a compelling article and solicits feedback from those interviewed. The result is typically 1400-2000 words (but can be longer), including social media blurbs if desired.
Background story written by you – 4 to 6 hours
Your staff member writes the piece. Our editors provide guidance, editing and final corrections (4 to 6 hours).
Blog post or column – 1 to 8 hours
An opinion piece that reflects the author’s personal viewpoint. Best kept short, 400 to a maximum of 1000 words. Your author or source briefs our editor, we write the post or column and work with the author to perfect its tone of voice (4 to 8 hours).
If you prefer to write the post yourself, our editors will provide guidance and final corrections (1 to 3 hours).