Publication list and themes 2020

EditionThemeDeadline articlesDeadline advertisementsDate of publication
1AI in engineering
13 January 2020
20 January 2020
14 February 2020
From idea to (better) product
24 February 2020
2 March 2020
27 March 2020
Career and leadership in high tech
27 April 2020
4 May 2020
29 May 2020
4Software development
1 June 2020
8 June 2020
3 July 2020
5Industrial automation
Digital twinning
17 August 2020
24 August 2020
18 September 2020
6Precision technology
5 October 2020
12 October 2020
6 November 2020
7Tech eye on 202116 November 202023 November 202018 December 2020
Mechatronica&Machinebouw magazine
Mechatronica&Machinebouw magazine

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Advertisement / advertorial rates

Ad typeSize in mmRate
2/1 page spread 420×297 + 3mm bleed€ 3,595
1/1 page 210×297 + 3 mm bleed€ 2,395
1/2 page 184×130 mm (landscape)
90×263 (portrait)
€ 1,770
1/3 page 184×85 mm (landscape)
57×263 (portrait)
€ 1,570
1/4 page 184×65 mm€ 1,375
1/8 page 184×30 mm€ 995

Special positions

Ad typeSize in mmRate
Back cover210x297 + 3 mm bleed€ 2,750
Page 2210x297 + 3 mm bleed€ 2,750
Insert 1 pageA4€ 2,995

Other sizes of leaflets and page preferences on request.
Surcharge of 15% for fixed page and right-hand page.

Mechatronica&Machinebouw Spread

2/1 page spread

Mechatronica&Machinebouw 1/1 pagina

1/1 page

Mechatronica&Machinebouw 1/2 pagina

1/2 page portrait

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1/2 page landscape

Mechatronica&Machinebouw 1/3 pagina

1/3 page portrait

Mechatronica&Machinebouw 1/3 pagina

1/3 page landscape

Mechatronica&Machinebouw 1/4 pagina

1/4 page

Mechatronica&Machinebouw 1/8 pagina

1/8 page

Editorial rates print and online

Ad typePrintOnlineRateincl. writing service
Article in printMax. 2 pagesYes incl. URL€ 2,395View our content services
Online articleNoYes incl. URL€ 1,895€ 2,395

Package deal

Ad typeOnlineRateincl. writing service
Article print
+ 1/1 page
Article only€ 3,395View our content services
Online article
+ 4 weeks leaderboard
Yes€ 2,395€ 2,895

All articles will be published on A print article consist of max. 2 pages, except when specifically booked for extra pages, in which case a surcharge applies. Articles should meet our editorial guidelines.

Rates are based on full color, incl. media agency discount and excl. VAT.

Delivery specifications

The standard rates are based on full-color placement on the left-hand page with editorial on the right-hand page. Advertisements of half a page and smaller can be combined with other advertisements on the same page. A surcharge of 15% applies for fixed pages and right-hand pages. Design and writing service on request.

Advertisement vs. advertorial vs. article

Advertisement – An advertisement is a (mostly visual) post in the magazine to promote or sell eg a brand, a product, an event or a job vacancy.

Advertorial – An advertorial is an advertisement written as an article. An advertorial may consist of commercial content, as opposed to an article in Mechatronica&Machinebouw, which needs to be written in accordance with our editorial guidelines. An advertorial is marked as “advertorial” in the magazine.

Article  –  An article in Mechatronica&Machinebouw adheres to our editorial guidelines. It can be written by one of our editors or you can choose to provide a text of your own, which complies to our editorial guidelines or which is edited to do so. We ask a publication fee. We also offer content services: content creation based on an hourly rate.


Advertisements and advertorials
Material should be sent two weeks prior to publication to For the exact dates, please check the publication dates and theme list.

The minimum font size is 8 points. Please put “advertorial” on top of the page.

Inserts should be sent 1.5 weeks prior to publication to Van Elst. The boxes containing the inserts need to be clearly specified as “inserts Mechatronica&Machinebouw” and the number of the edition.

Van Elst Grafische Afwerking
Inserts for Mechatronica&Machinebouw edition (no.)
Schumanpark 75
7336 AS Apeldoorn
The Netherlands

File type
Please submit the material printable and flychecked as a Certified PDF (WebCmykHiRes1v4-profile), EPS or Tiff, without bleed markings or color bars. No rights can be derived from supplied pantone colors (PMS). Supplied colors will be converted into CMYK and can differ from the original.

An article will be coordinated with the editors and should be sent three weeks before publication to For the exact dates, please check the publication dates and theme list.

Editorial guidelines
An article in Mechatronica&Machinebouw should follow editorial guidelines. You can request these via