Publication list and themes 2021
|Edition||Theme||Deadline articles||Deadline advertisements||Date of publication|
|1||Industrial 5G||11 January 2021||18 January 2021||12 February 2021|
|2||Agro & Food||15 February 2021||22 February 2021||19 March 2021|
|3||Software development||22 March 2021||29 March 2021||23 April 2021|
|4||Machine safety||3 May 2021||10 May 2021||4 June 2021|
|5||Opto mechatronics||31 May 2021||7 June 2021||2 July 2021|
Careers and leadership in high tech
|16 August 2021||23 August 2021||17 September 2021|
|4 October 2021||11 October 2021||5 November 2021|
|8||Robotics||15 November 2021||22 November 2021||17 December 2021|
Advertisement / advertorial rates
|Ad type||Size in mm||Rate|
|2/1 page spread||420×297 + 3mm bleed||€ 3,495|
|1/1 page||210×297 + 3 mm bleed||€ 2,295|
|1/2 page||184×130 mm (landscape) |
|1/3 page||184×85 mm (landscape) |
|1/4 page||184×65 mm||€ 1,275|
|1/8 page||184×30 mm||€ 895|
|Ad type||Size in mm||Rate|
|Back cover||210x297 + 3 mm bleed||€ 2,639.25|
|Page 2||210x297 + 3 mm bleed||€ 2,639.25|
|Insert 1 page||A4||€ 2,795|
Other sizes of leaflets and page preferences on request.
Surcharge of 15% for fixed page and right-hand page.
2/1 page spread
1/2 page portrait
1/2 page landscape
1/3 page portrait
1/3 page landscape
Editorial rates print and online
|Ad type||Online||Rate||incl. writing service|
|Article in print||Max. 2 pages||Yes incl. URL||€ 2,295||View our content services|
|Online article||No||Yes incl. URL||€ 1,795||€ 2,295|
All articles will be published on mechatronicamachinebouw.nl. A print article consist of max. 2 pages, except when specifically booked for extra pages, in which case a surcharge applies. Articles should meet our editorial guidelines.
Rates are based on full color, incl. media agency discount and excl. VAT.
The standard rates are based on full-color placement on the left-hand page with editorial on the right-hand page. Advertisements of half a page and smaller can be combined with other advertisements on the same page. A surcharge of 15% applies for fixed pages and right-hand pages. Design and writing service on request.
Advertisement vs. advertorial vs. article
Advertisement – An advertisement is a (mostly visual) post in the magazine to promote or sell eg a brand, a product, an event or a job vacancy.
Advertorial – An advertorial is an advertisement written as an article. An advertorial may consist of commercial content, as opposed to an article in Mechatronica&Machinebouw, which needs to be written in accordance with our editorial guidelines. An advertorial is marked as “advertorial” in the magazine.
Article – An article in Mechatronica&Machinebouw adheres to our editorial guidelines. It can be written by one of our editors or you can choose to provide a text of your own, which complies to our editorial guidelines or which is edited to do so. We ask a publication fee. We also offer content services: content creation based on an hourly rate.
Advertisements and advertorials
Material should be sent two weeks prior to publication to email@example.com. For the exact dates, please check the publication dates and theme list.
The minimum font size is 8 points. Please put “advertorial” on top of the page.
Inserts should be sent 1.5 weeks prior to publication to Van Elst. The boxes containing the inserts need to be clearly specified as “inserts Mechatronica&Machinebouw” and the number of the edition.
Van Elst Grafische Afwerking
Inserts for Mechatronica&Machinebouw edition (no.)
7336 AS Apeldoorn
Please submit the material printable and flychecked as a Certified PDF (WebCmykHiRes1v4-profile), EPS or Tiff, without bleed markings or color bars. No rights can be derived from supplied pantone colors (PMS). Supplied colors will be converted into CMYK and can differ from the original.
An article will be coordinated with the editors and should be sent three weeks before publication to firstname.lastname@example.org. For the exact dates, please check the publication dates and theme list.
An article in Mechatronica&Machinebouw should follow editorial guidelines. You can request these via email@example.com.